E-commerce · Meta and Google Ads
Ads for online stores, judged on purchases.
I started in e-commerce. I set up tracking you can trust, use Meta to create demand and test creative, and use Google to capture buyers who are already searching, until the cost per purchase comes down.
Services
What I do for online stores.
Meta sales campaigns
Campaign structure, audiences and budgets built around purchases, not clicks. Meta creates demand and is where I test creative. Retargeting with dynamic product ads where it fits.
Google Search, Shopping and Performance Max
Capture buyers who are already searching for what you sell. Product feed, Shopping and Performance Max campaigns, and Search for high-intent terms.
Creative testing
Hooks, scripts and briefs for founder, UGC and product videos, tested with enough budget to give a clear answer. The same thinking carries to TikTok and Snapchat when they fit.
Tracking
Pixel, Conversions API, GA4, Google Ads conversions and GTM checked so purchases and revenue are recorded once and correctly, with transaction IDs.
Method
Tracking first. Then creative.
- 1
Fix what is measured
Purchases and revenue recorded correctly on every channel before any scaling.
- 2
Build demand and capture it
Meta to create demand and test creative, Google to catch buyers already searching.
- 3
Judge on purchases
A strong hook rate is not the goal. Cost per purchase is, on every channel.
- 4
Add channels, cut, scale and report plainly
TikTok or Snapchat only when they fit the brand. Reports include what missed its target.
Case study · E-commerce · Canada
Direct-to-consumer brand on Meta
CA$340K
Meta spend, Apr to Oct 2026
7,146
purchases
CA$47.6
cost per purchase
1.93
platform-reported ROAS
What I did
Ran Meta sales campaigns from April to October 2026 and tested 640 ads across founder, UGC and product creative.
The main lesson
A strong hook did not guarantee sales. The founder video converted at a lower cost than the UGC video with the better hook rate.
What I would improve
Judge creative on cost per purchase sooner, and test fewer ads with more budget each. ROAS here is platform-reported and should be checked against store revenue.
FAQ
Questions online stores ask.
Which channels do you run for online stores?+
Meta Ads and Google Ads are my two main channels. Meta for demand and creative testing, Google for Search, Shopping and Performance Max. I add TikTok and Snapchat Ads as secondary channels when they fit the brand and product.
What monthly ad budget do you work with?+
The work makes most sense from about $3,000 a month in ad spend. Below that, there is usually not enough data to test properly. The audit is a good first step for smaller budgets.
Do you also make the creative?+
I write the briefs, hooks and scripts, and I plan the tests. For editing and design, I can work with your team or mine.
Can you take over an account that is already running?+
Yes, on Meta or Google. The audit is built for that. I check what is wrong before changing anything, and I keep what already works.
How fast will I see results?+
Tracking fixes show up in the data within days. Results from creative tests take a few weeks as tests finish. I will not promise a number before I see your account.
Contact
Let us look at your account.
Tell me where you advertise and what is not working. I reply within one working day with next steps. The first 15-minute account check is free. Full audits are quoted after.
Dubai, UAE