Home improvement · USA and Canada

3,054 projects for a premium home-improvement brand

Meta AdsFunnel strategyCreative testingHubSpot

3,054

projects generated in 2026

+48%

vs 2025

~$570K

team Meta spend

The problem

A premium brand selling high-ticket home-improvement projects in the USA and Canada needed more projects, not just more form fills.
Attribution in GA4 was unreliable: 150+ actions were blended into one metric, so it was hard to see which conversions mattered.

What I did

Rebuilt the brand's attribution in GA4 so real lead and project events were separated from the 150+ blended actions.
Built a four-stage funnel on Meta, from first ad to booked project.
Tested video and price-led ads, with creative briefs and a weekly testing plan.
Connected the account to HubSpot so ad results could be compared with real leads.
Google Ads ran alongside, with about $243K of spend run by the team.

The result

3,054 projects generated in 2026, up 48% on 2025.
The team's Meta spend on the account was about $570K.

What I would improve

Connect the funnel to CRM outcomes even earlier, so tests are judged on closed projects and not only on generated projects.
Report Meta and Google side by side on the same CRM lead definition from day one.

Figures are platform or CRM reported for the periods shown, from a 2026 account I worked on as part of a performance agency team. The client name is private.

Contact

Let us look at your account.

Tell me where you advertise and what is not working. I reply within one working day with next steps. The first 15-minute account check is free. Full audits are quoted after.

Book a 20-minute call WhatsApp me