B2B and B2C services · Canada

528 Meta leads at CA$48 for a Canadian contractor

Meta Lead AdsPixel + CAPIHubSpot audiencesWhite paper

528

Meta leads

CA$48

cost per lead

leads across three channels the year before

The problem

A Canadian contractor serving both businesses and homeowners had 22 leads across three channels the year before.
Lead flow depended on channels that were not producing, and there was no clear way to bring back people who had shown interest.

What I did

Set up the Meta Pixel and Conversions API so lead events were recorded properly.
Built Meta Lead Ads around founder videos and a white paper as the offer.
Used HubSpot audiences for remarketing and exclusions, so spend went to new and warm prospects instead of existing contacts.

The result

528 Meta leads at CA$48 each, after 22 leads across three channels the year before.
Founder videos, the white paper and CRM remarketing changed where leads came from.

What I would improve

Track lead quality in the CRM by source from the start, so cost per lead can be compared with cost per qualified lead.
Plan more creative angles by buyer awareness level beyond the founder videos and white paper.

Figures are platform or CRM reported for the periods shown, from a 2026 account I worked on as part of a performance agency team. The client name is private.

Contact

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